Kanye West served up a new anthem to battle his haters on Monday morning (October 10), logging it into a rambling half-hour video diary in which the controversial rapper again makes no compromises when it comes to to say what he thinks and to name names. “You a fake b—h/ You don’t really like Ye/ Go listen to Drake, b—h,” the MC now going by Ye raps over a muffled beat as he talks while rolling in a car. “You have no idea what it takes, bitch,” he continues, encouraging fans to listen to Lil Baby or Future if they don’t like what he has to say.
“I try to judge myself like I ain’t st / I’m too real for a fake bh,” Ye raps on the song in which he describes feeling like a fugitive; the track seems unfinished, as it finds West mumbling unintelligible phrases and getting suggestions from an off-camera voice on which direction to take.
The 30-minute low-budget video – titled ‘Last Week’ – opens with a masked, hooded figure performing a series of video game-like tasks on the streets of Shibuya, Japan, while wearing the recent must-have outfit de Ye of oversized moon boots, denim jacket, black sweatshirt and black face covering. After reaching the roof of a building, the character seemingly wins by catching a white dove that descends from the air as the words “Mission Completed” fill the screen before giving way to a logo that reads “War”, interspersed of a silhouette of Ye and a pair of doves.
The video came after a week in which West was widely condemned for wearing a “White Lives Matter” shirt during his show at Paris Fashion Week. He continued to stir up anger days later with an appearance on Fox News commentator Tucker Carlson’s show – where he doubled the shirt – before moving on to using anti-Semitic language in posts that went viral. restricted his social media feeds and which drew widespread condemnation.
In a tweet on Saturday night (October 8), West wrote that he was going to go “death con 3 On JEWISH PEOPLE.”
“I’m a little sleepy tonight but when I wake up I’m gonna die a jerk 3 On the JEWS,” he wrote. “Funny thing is, I can’t be anti-Semitic because black people are actually Jewish too. You played with me and tried to test anyone who opposes your agenda.”
While the video avoids tackling one of the most recent controversies, after Drake’s baiting, it segues into what appears to be an encounter with a figure in the fashion industry during which they discuss the pros and cons of different fabrics before Ye appears to make an offer to buy the man’s business. The film, shot as if through a round fish-eye lens, then meanders to footage of West watching a video about nutrient-rich plants, then to a bizarre segment in which he apparently shares a pornographic video with two Adidas executives. in order to take stock of loyalty. The men, whose faces are blurred, sit quietly on stools in a white space similar to a fashion studio as a representative for Kanye berates them for allegedly taking the rapper’s designs and disrespecting him.
“If I’m the king of culture, I have to step in even if Jay is nailed by the money,” West said at one point during the tense session. ‘Even though Jay isn’t a Christian…because you’re talking to the king of culture,’ he adds, before declaring ominously, ‘It’s a different level of nuclear activity that no one will recover from. “, before warning that the extreme level of “global warming” that the leaders will experience will be devastating.
Last week, Adidas revealed it was re-examining its relationship with West after the rapper’s recent allegations including calling him Adidas CEO Kasper Rørsted for “blatant copying”, sharing a photo of the $22 Adilette sandals for $55 of the brand, which resemble the color scheme and general feel of Ye’s $70 Yeezy slides, also produced by Adidas.
“F— ADIDAS I AM ADIDAS ADIDAS RAPED AND STOLEN MY DESIGNS,” Ye captioned a screenshot of CNBCthe tweet reporting the news, which he shared on Instagram; it’s unclear whether Adidas decided to reconsider working with West before or after the reunion documented in the film, which was uploaded without comment or explanatory text.
As he continues to belittle the Adidas team in the clip, West says he won’t talk money “with brokers than me,” or discuss ideas with people “with less ideas than me.” “, before abruptly leaving the meeting to watch something on his phone. With no clear narrative across the line, the doc goes from a sequence of Ye getting a massage to a film of him rapping Donda 2’s song “First Time in Long Time” in a car.
The film also provides insight into West’s vision for his secret Donda Academy Christian schools, with the rapper touring a potential new space for the school in which he asks if the owners of the building can help “Dondafying” l space, which means no artificial. light, no air conditioning and ramps instead of stairs. The final segment reveals West being on the sidelines of his daughter North West’s basketball game, fumbling with his phone as he tries to snap a photo, then chatting with ex Kim Kardashian on the sidelines in a long moment at the end with a muted sound.
Watch the “Last Week” video below.