A beauty giant has faced calls for a boycott after inviting a controversial transgender influencer on a podcast.
Ulta Beauty, which has more than 1,200 salons nationwide, has been slammed by furious women for hosting Dylan Mulvaney on The Joy Of Girlhood.
The firm had tried to highlight the diversity of women who use the brand, but was quickly seized by customers for the controversial clip.
During a digital campaign titled ‘The Beauty Of…’, the podcast saw the 25-year-old TikTok star interviewed by gender-fluid hairstylist David Lopez about ‘all things youthful’.
She said she “wants to be a mom one day and I absolutely can” and added “the story still has a long way to go”.
Customers have taken to social media to slam the podcast, saying the company and influencer are “dragging women”.
Dylan rose to fame on TikTok for her “days of girlhood” series in which she can be heard discussing things she says are “accessible” to her as a trans woman.
Trans TikTok star Dylan Mulvaney has sparked a backlash against Ulta Beauty after appearing on a podcast in which she talked about ‘all things youthful’
Mulvaney, right, was interviewed by the stars’ fluid hairstylist, David Lopez, left
These include finding love, being a performer, having a family, and being a mother.
“Now I know I can find love. I know I can still be a performer. I know I can start a family. I want to be a mom one day and I absolutely can.
“And that’s why the narrative still has a long way to go because when I was mourning Boy Dylan, I didn’t even know these things were available to me.
“There is a lot of shame, so much stigma. I had this idea of trans people and it was weird because I knew I was trans but had a transphobia of myself.
“I was always judging the community and I had to overcome that. We have to change it,” Dylan said.
During the podcast as a whole, Dylan details her transition while explaining her journey and how she grew up in an “extremely conservative” family.
The backlash was swift and severe, with podcast subscribers unimpressed with some accusing Dylan and Ulta of portraying her as a woman equated with “something that can be worn like a costume”.
The backlash was swift and severe, with podcast subscribers seeming unimpressed with some accusing Dylan and Ulta of portraying her as comparing femininity to something that can be worn like a costume.
‘Why didn’t you hire a woman? We are your main target market, right? asked Twitter user Kady bluntly.
“STOP TROLLING WOMEN You can hide @Ultabeauty replies, but you can’t hide your despicable contempt for women,” Emmeline Wyndham tweeted.
“Beyond parody.” summarizes another.
In a bizarre TikTok post, Dylan explains how she was carrying around a selection of feminine hygiene products when she wasn’t physically able to get her period.
In a bizarre TikTok post, Dylan explains how she was carrying a selection of feminine hygiene products when she was unable to get her period
Dylan Mulvaney attended New York Fashion Week last month
’75 Day of Being a Girl – I’ve been carrying around tampons and pads for the past two months but never opened one, so let’s get to it. Woohoo!’ it begins before using a euphemism for vagina.
“I thought the letters meant small, medium and large depending on your ‘Barbie Pouch’ size but after googling I found out it was actually your feed level.”
Dylan was offered a paid partnership with Tampax to advertise menstruation products, but the post generated a host of angry reactions, particularly among gender-aware feminists.
“In case you were wondering why such a visceral reaction to this thread, many of us are aware of how disrespectful this person is to us. Barbie cover??? This needs to stop,” Jennifer tweeted.
‘Barbie Pouch!?! Wtaf. Getting your period unexpectedly, having painful periods your whole life, seeing doctors trying to figure out the cause without any explanation and they call it a Barbie clutch…” Millie Mae wrote.
“Glad he can carry tampons around like they’re fashion accessories, never having to go through the misery of measuring, especially as a ‘girl’ in middle school, a character he makes fun of, added another.
The post, like many others involving Dylan, generated a host of angry reactions
As a result, some posters online suggest they will no longer buy Ulta products, with a number posting deliberately offensive remarks such as “he’s actually a man”.
Dylan’s TikToks documenting his “younger days” have racked up millions of views.
In the videos, she is often seen doing and acting in overly “feminine” ways, often seen as representing harmful gender stereotypes.
While “being a girl,” Dylan often attributes her femininity to what she wears, her makeup, her eating habits, and her dramatic emotions that cause her to cry and shop.
Ulta has now advocated for dignity and empathy.
“At Ulta Beauty, we believe beauty is for everyone and we kindly request that everyone be treated with respect on our channels,” the company wrote in a statement.
The company was also accused of hiding several of the responses on its social media.
“We believe that beauty is for everyone. And while we recognize that some conversations we host will challenge perspectives and opinions, we believe constructive dialogue is an important way to advance beauty,’ the company said in a statement.
“The intersectionality of gender identity is nuanced, which David and Dylan themselves recognize in the episode. However someone identifies themselves, they deserve our respect.
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